Listas de remarketing en Google Analytics

El remarketing con Google Analytics permite realizar un seguimiento de las personas que ya han visitado su sitio web y ofrecer un contenido del anuncio especialmente orientado a los intereses manifestados durante esas visitas. Por ejemplo, un grupo de visitantes que hayan dedicado tiempo buscando un determinado producto pero que no hayan comprado nada, quizás vayan viendo anuncios de ese producto. A un grupo de visitantes que hayan añadido artículos a su carrito sin formalizar la compra, quizás se les ofrezca un cupón de descuento o de gastos de envío gratis. Un grupo de visitantes que han comprado han demostrado no solo un interés por sus productos, si no también una intencionalidad de compra. Por lo tanto, tiene la oportunidad de vender productos o servicios adicionales en los que puedan estar interesados (venta cruzada).



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