Ser social y actuar como tal

Merchant habla de que las empresas deben perseguir una cierta apertura, una actitud volcada hacia el exterior. Curiosamente, días atrás, en un foro de LinkedIn, alguien decía que la comunicación corporativa debía ser hacia dentro, que los asesores comunicaciones no deberían pensar en una idea de apertura. En parte tiene razón, porque obviamente hay una parte “privada” del mundo empresarial que es mejor que no se vea, corporativamente hablando; no obstante, hay todo un mundo de posibilidades para asumir esa actitud social de la que tanto se comenta.


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